India records highest social networking growth according to study as more n more Indians are logging into their social networking accounts on FB,Twitter, Google+ etc , as evident from a record growth of 37 % in social networking during 2013, according to a study by eMarketer.
The US-based research firm said in the study : “Indians are increasingly logging into Facebook and Twitter accounts, with the country recording the highest social networking growth of 37.4 % since 2013,” .
With the second largest Facbook user base outside the US, India is expected to have the largest Facebook population in the world by 2016, according to a data released Friday at an international conference on “Social Media Marketing in Emerging Markets”.
Though the growth rate of social network users may be slowing globally, there is no stopping in India, as the number of social media users in urban India is projected to cross a whopping 80 million this year from 63 million years ago.
The conference was organised by L.N. Welingkar Institute of Management Development & Research in association with Academy of India Marketing and IDG Media.
A survey by the Internet and Mobile Association of India found that 78 million netizens across the country were active users of Facebook in early 2013, registering a 50 % growth over the same period in 2012, followed by 33 million users on Twitter and 20 million users on
Executives from corporate world and research experts from B-schools across the country spoke on the best practices they adopted to use social media for promoting and marketing products and services in the virtual world.
Among the noted speakers at the conference included LinkedIn India head Nishanth Rao, US-based Emory University marketing and strategy professor Jagdish N. Sheth, Portea Medical founder K. Ganesh and Social Wavelength founder Sanjay Mehta.